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Experts in Emergency Mapping and Virtual Visualization
Competitive Excellence is a California-based consulting and technology company providing professional GIS services and virtual tour content creation. We specialize in producing verified emergency response maps, digital walkthroughs, and immersive 3D experiences. Our work supports first responders, school districts, emergency planners, and commercial venues by making spatial data and site visuals both accurate and actionable.
What Sets us Apart
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In-person walkthrough verifications — you can trust the data you’re looking at when it matters most
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Technically trained and certified through Esri’s technical certification program
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CERS-compliant emergency mapping and planning documentation
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Immersive Matterport 3D tours with interactive Treedis overlays
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Trusted by public agencies and private clients in education, public safety, and hospitality
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Fast turnaround, field-proven quality — no fluff
Founders Note
Founded by brothers Joseph and Noah Canty, Competitive Excellence was built on real-world experience and a commitment to doing the work others won’t — with greater precision and accountability. What started as a small side hustle quickly became a full-service company rooted in trust, speed, and technical excellence. Today, they lead the team with a focus on delivering solutions that hold up in the field — not just on paper.
The Mission
Our mission is to empower first responders, educators, and venue operators with accurate digital tools that save time, improve planning, and elevate safety. We believe that verified data — when visualized clearly and built for real-world use — has the power to protect lives and transform how people interact with physical spaces.
La Quinta High School Drill Interactive 3D Model and Map
Everything changed during a volunteer project with Orange County Fire Authority (OCFA). During an active shooter drill, the brothers learned that the existing Special Area Map (SAM) was over 15 years old and missing entire buildings. Joseph and Noah stepped in to provide a current 3D model and a new map — improving the drill’s planning, execution, and debrief with accurate, modern data.
That experience revealed a bigger issue: many first responders are still operating with paper maps and outdated tools in a digital age. Seeing the opportunity to serve those who serve others, Joseph and Noah expanded the company’s mission and began assembling a team of dedicated professionals — all committed to delivering high-quality, field-verified GIS solutions for emergency services. What started as a simple virtual tour business evolved into a purpose-driven company focused on protecting lives through better data and better tools.
Competitive Excellence started with a simple goal — to help one person. In the summer of 2023, Joseph Canty launched a small virtual tour business to fund his engagement ring. What began as a side hustle quickly gained traction. After moving home from college, Joseph brought in his older brother, Noah Canty, to help scale the company. Together, they began producing luxury-grade virtual tours for clients like The Waterfront Beach Resort, StayFieldTrip, Monserate Winery, and Sterling Vineyards.
How a Virtual Tour Turned Into a Mission to Serve First Responders
Virtual Tour Services
We create immersive, high-resolution 3D tours for schools, event venues, wineries, hospitality, and more. Our tours help clients showcase their spaces virtually with clarity and interactivity — ideal for marketing, operations, or training.
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Matterport 3D scanning and hosting
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Treedis overlays: embedded media, navigation menus, hotspots
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Branded and mobile-optimized virtual tours
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Custom virtual walkthroughs for hospitality, education, real estate
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Optional integrations with websites, social platforms, and CRM tools
GIS & Mapping Services
Our GIS services are designed for emergency responders, school districts, and public agencies. Every project starts with a full site walkthrough to ensure the maps are accurate and ready for real-world use. Whether it’s for CERS compliance or emergency planning, we deliver data you can trust when it matters most.
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Walkthrough-verified facility mapping
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CERS-compliant map production and documentation
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ArcGIS web apps for interactive map access
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Custom digital twins for fire, police, school safety
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Layers for floorplans, exits, evac routes, hydrants, utilities
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Deliverables include digital and print-ready formats
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Floor-aware Maps
Professional Services That Make Spaces Safer and Smarter
We offer field-verified GIS solutions and immersive 3D virtual tours — built for emergency services, education, venues, and commercial businesses.
OCFA – Active Shooter Drill, December 2023
Replaced a 15-year-old Special Area Map with a new 3D-scanned model and 2D GIS map. The new tools were used for a live active shooter drill, significantly improving coordination and planning.
Capistrano Unified School District
Delivered verified walkthroughs, CERS-compliant facility maps, and interactive planning tools for multiple campuses. The project improved readiness and internal safety procedures.
The Waterfront Beach Resort – Huntington Beach, CA
Produced a fully branded, mobile-optimized 3D tour for a luxury beachfront resort. The interactive tour included navigation menus, embedded media, and virtual walkthroughs for guests and event planners.
Monserate Winery – Fallbrook, CA
Created an immersive 3D tour showcasing the full winery grounds, tasting rooms, and event spaces. The virtual experience enhanced the winery’s marketing for weddings and private events.
StayFieldTrip – Boutique Lodging
Captured 3D tours of boutique properties across California, highlighting unique rooms and amenities. These assets helped the brand increase direct bookings and elevate digital presentation.
From Resorts to Responders: Our Work in Action
Let's talk about your Project
Whether you need field-verified emergency maps, immersive virtual tours, or a complete digital solution — we’re ready to help. Reach out today to get started or request a demo.
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